Apurba has Bachelor's degree in Media and Communication from University of Liberal Arts. He started his career as a newspaper feature writer. It was there where he started writing on films and dove into the world of cinema. His first work in the field of cinema was a documentary named Modhu (An in-depth look in Modhur Canteen), followed by Dhaka An Opera. Apurba is currently working as the Chief Creative Officer of 360ONE, which is a creative advertising agency. Apart from these Apurba is also a writer, and a columnist. He's the son of late veteran columnist and talk show host Muhammad Jahangir.